Protecting the unpredictable.

Vizible Zone was founded in 2019 by veterans of mission-critical group communications for emergency and rescue services. We make the phones people already carry aware of danger, and able to tell whoever it concerns.

What we believe

Machines can be engineered and connected. People cannot.

In June 2019 we put it this way: “while cars will be connected and controlled, human behavior near roads will still be unpredictable.” By the end of that year it was three words: protecting the unpredictable. The same five ideas run through everything we have built since.

  • Make the unseen person visible.
  • Use the phone people already carry.
  • No cellular network in between.
  • Warn the other party.
  • People’s behaviour is the unpredictable part.

Where it began

“A school kid, behind an obstacle… broadcasting his info… in order to be visible by the approaching driver.”

December 2018, before the company had its name.

One child, one car, one moment. The idea has not changed; the worlds it serves have grown.

The child behind the bus

Two months later, in February 2019, our application to an incubator gave the same phones a second purpose: keeping public-safety teams in touch “when the cellular network collapses in a disaster”. Seven years later, that is our public-safety product: push-to-talk and SOS when cellular networks fail.

Public safety

Team

  • Gabi Ofir

    Gabi Ofir

    CEO & Founder

    Nearly 20 years at Motorola (1999–2018), about nine of them in the CTO office leading public-safety research, then architecture and innovation. Inventor on 35+ patents. A specialist in direct communication protocols.

  • Roy Ben-Sasson

    Roy Ben-Sasson

    Chief Architect

    More than 30 years in real-time mobile and web systems. Leads the product build end to end, with development carried by our AI agents.

  • Dr. Baruh Hason

    Dr. Baruh Hason

    CTO

    30 years at the IDF, Motorola and COC Wireless in research and new products: communication protocols, DSP and AI modelling. Contributed to group-communication standards for emergency services. Inventor on more than 20 patents. Doctor of Science in Electrical Engineering.

  • Moshe Magrelishvili

    Moshe Magrelishvili

    QA & Field Testing Manager

    Has led all of the company’s field testing for years.

AI team

Our people work with a team of AI agents, Claude and Codex, each in its own role, around the clock. People set the goals, make the product decisions and answer for what ships.

  • Architecture and codeClaude agents design the software and write the code.
  • Independent code reviewCodex agents check each change the other agents make.
  • Design and researchClaude Fable agents work on design and research.
  • QA and test automationAgents write and run the automated tests.
  • Field-data analysisAgents analyse the data from our field tests.
  • DocumentationAgents keep the documents and test reports up to date.
Illustration

Milestones

  1. 2019

    Founded. First field demonstrations: a phone warns a car about a person it cannot see.

  2. 2019–20

    In-car demonstrations at night and behind obstacles, and the Helsinki Jätkäsaari Mobility Lab pilot.

  3. 2020

    Shown at CES 2020.

  4. 2020

    Contact tracing for workplaces, to a spec defined by the Israeli Ministries of Defense & Healthcare. A partnership with Verint.

  5. 2021

    Exposure notification for Mekorot, Israel’s national water company.

  6. 2023–24

    A demonstration for Mitsubishi Corporation and Yazaki.

  7. 2026

    Push-to-talk, SOS and awareness with no network. Shown at the Smart Mobility Summit in Tel Aviv.

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